5 Common WordPress SEO Mistakes That Are Killing Your Traffic

5 Common WordPress SEO Mistakes That Are Killing Your Traffic (And How to Fix Them)

If your WordPress website isn't getting the traffic it deserves, you're not alone.

Many site owners unknowingly make small SEO mistakes that quietly hurt their rankings. The good news? Most of these issues are quick fixes—and once resolved, they can make a big difference.

Infographic showing 5 WordPress SEO mistakes killing your traffic

As a WordPress developer, I’ve worked on hundreds of websites, and these 5 mistakes show up time and time again. Let’s break them down:

1. Slow Mobile Performance

Google uses mobile-first indexing, which means your site’s mobile version is what gets ranked.

Fix:

2. Too Many Plugins

Having too many plugins slows your website down and can cause conflicts.

Fix:
  • Remove unnecessary or inactive plugins.
  • Use all-in-one tools like Rank Math for SEO, schema, redirects, etc.

3. Unoptimized Images

Large image files are a common reason for slow load times and poor SEO.

Fix:
  • Compress images with tools like ShortPixel or TinyPNG.
  • Convert images to WebP format.
  • Add descriptive alt text to every image.

4. Broken Links

Broken internal or external links (404 errors) frustrate users and search engines.

Fix:
  • Use the Broken Link Checker plugin to find and fix broken links.
  • Stick to clean URLs like /post-name/ for better SEO.

5. Missing Schema Markup

Schema helps Google understand your content and can boost your appearance in search results with rich snippets.

Fix:
  • Add schema markup using Rank Math or Schema Pro.
  • Use relevant schemas like Article, FAQ, or Product.

Final Tip:

After you apply these fixes, use Google Search Console to monitor your performance and stay ahead of SEO issues.

Conclusion: Most WordPress SEO mistakes are easy to fix once you know what to look for. Cleaning these up can lead to better rankings and more organic traffic.

Which mistake have you made before? Let me know in the comments or reach out if you’d like help optimizing your site!

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